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10
Jan

Romney Pulling SC, FL Ads

According to an AP article, Mitt Romney is pulling his South Carolina and Florida ads in favor of Michigan.

Republican presidential candidate Mitt Romney has decided to pull his advertising from South Carolina and Florida, in a sign of trouble for a campaign that badly needs a win. Romney had been hoping to challenge John McCain and Mike Huckabee in South Carolina, and Rudy Giuliani in Florida, where the former New York mayor has been spending time and money. 

“We feel the best strategy is to focus our paid messaging in Michigan,” Romney spokesman Kevin Madden said Wednesday.

The decision comes on the heels of back-to-back second-place finishes in Iowa and New Hampshire for the former Massachusetts governor. Romney, a multimillionaire who had used some of his own cash, had invested heavily in both states, counting on the two to give him the momentum toward the nomination.

I personally think Romney is in good shape at this point.  However, it certainly looks like he is placing a lot of stock on winning Michigan now.  A loss there would certainly look bad for his campain, even if it does not hurt him much in the number of delegates.

H/T ElephantBiz

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