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27
Jan

Big Speech

The United States, and the world, eagerly await the big speech today.  Barack Obama’s State of the Union Address?  Nah.  Steve Jobs’s announcement about Apple’s “latest creation.”  Widely rumored to be a Tablet (didn’t we have those 5+ years ago and they never caught on?), we will find out in a few hours.  While we cannot be sure of a whole lot, here is what I am sure of:

  • I’m sure there will be the Apple cult following that buy anything Apple puts out.
  • I’m sure it will look good.  All of Apple’s stuff looks good.
  • I’m sure it will do something NEW.  I don’t know what it will be, but something will be different about it.
  • I’m sure it will not be the most advanced tablet or have the greatest array of features.  Look at the iPhone.  Blackberries, WinMo phones, etc. have a lot more features, but Apple was able to capture a significant part of the market.
  • I’m sure there will be some limitation.  Apple always holds themselves back.  With their OS, they limit it to their hardware.  With the iPhone, the limit it to AT&T.  What will the limitation on this device be that sets a ceiling on how many they sell?

We will have to wait and see.  Politicians can take a lesson from Jobs.  He has completely controlled the media on this one.  Only desired leaks have gotten out.  There are thousands of articles about this thing.  The media is drooling over themselves waiting for it.  Jobs has figured out how to do what politicians have been trying to do for centuries.

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